Kapil Malhotra

Chief Executive

With an experience of more than 20 years in the healthcare industry, he is known for managing the work with the utmost compassion and great determination; the New Market Creation, Strategic Alliances, Business Expansion, Business Development, CRM, Sales, and Marketing. He believes that strategies of expansion, solidification, and amalgamation require fundamental changes and innovation at every level of administration. 

This vision has led him to successfully form alliances with top-key players in the medical industry across the globe.  


His expertise in Corporate Leadership & Organizational Development, Creativity & Motivation, Customer Relationship Management, and Team Building & Management have helped him simplify highly complex issues in the medical domain. With his competence, he is a human prescription for a healthier and happier life - Spine, Joint Replacement, Sports Medicine, Arthroplasty for Lower & Upper Extremities, Orthopaedic, Neurosurgery, Disinfectant and Instruments of Various Surgical Specialities. 


Shashank Gupta

Chief Administrative Officer

The making of the firm in financial terms - bottom to top in-growth of the organization is in his expert hands. Having 15 years of experience end-to-end finance - Accounting, Planning, Analytics, Merger & Acquisition, Treasury and Vendor Management, the firm is taking a fascinating turn around growth-enhancing strategies. 

With his wisdom, he brings innovation and motivational skills in the organization, improved vendor relationship management, strong and ethical team building and management, along with corporate leadership. 

His influential insights play a vital role in strategic planning & decisions, managing the warehouse to ensure the highest level of customer satisfaction across all locations. He has successfully lead the finance teams ensuring the financial growth of the organization along with best-in-class internal control framework. He has successfully managed the vendor relationship for $100 million in a reputed organization and has the team in developing the financial system for the organization with vital controls. 

Ravi Bhatia

Franchise Head-Capex

His purpose in life is to deliver impact in terms of overcoming complex business issues and decisions. He is a solid rock in the management who discovers the secret of innovation and influence. He is known for his knowledge, wisdom, judgment, instincts on the fly to overcome the tough ordeals of the business. His clinical knowledge and spine are what make him stand out in the industry. 

He reinvents operational performance & profitability and delivers top-notch results in terms of growth and revenue. 

With his strong work ethic, he has been a guiding pillar to the firm in various aspects - Sales & Marketing, Business Development, Channel Management, Team Management, Regulatory & Procurements. He appreciates efforts and considers humans an integral part of any process. He believes in leading by example to maintain the work-life balance. He is known for his cross-functional directional strategies using interactive and motivational leadership qualities.

Mukesh Keshari

Franchise Head - Sports Medicine & Trauma

Growth Oriented Business Leader with 18years of extensive expertise in Medical devices.


Experienced  Business Leader  with a demonstrated history of working in the Medical device industry in India & South Asia Market , Skilled in Business Development and Sales of futuristic & State-of-the-Art Medical Equipment's and Implants .

Develop and implement strategic sales plans incorporating the development of business-building initiatives, campaigns and events, to achieve business objectives and drive revenue growth whilst working closely with the leadership team

Build a competent, professional sales team by leading, coaching and mentoring to ensure best performance. Implement a structured strategic account planning program and sales skill development program to drive sales effectiveness

Prepare and update sales budgets, regularly reporting on performance against target and providing variance analyses and revised projections

Monitor sales performance and 

Negotiate major deals and maintaining key customer contacts at senior level

Build strong relationships with key internal stakeholders (marketing, finance, clinical education and operations teams, by providing advice and support and building strong relationships with external KOLs and key influencers to improve business strategies in line with overall business plans

Work closely with Marketing Manager to manage conferences and exhibitions, including planning and driving strategy for product launches

Develop and manage the pricing/product strategy, value discount policies and develop ROI analysis and tracking in conjunction with the CEO in relation to budgets and forecasts

Conduct all business activities according to applicable State laws, rules and regulations and observe all company policy and procedures to ensure ethical standards and compliance obligations are met.

PK Das

All India Head - Tender Business

He holds diverse experience of more than 25 years of healthcare experience in Strategy Planning, Business Development, Sales & Marketing. With his vision, his key responsibilities in the organization are planned - Managing Sports Medicine and Spine Portfolio for Punjab Region, Franchise head for Kanghui, Business Growth and Expansion, and Defense and Government Tenders PAN India. 

His education background - Economic (Hons) Utkal University, Orissa

For network expansion, his expertise in Spine, Orthopaedic Implants and Sports Medicine, Craniomaxillofacial, Drills, and Endoscopes are worth everything. His experience speaks for itself as he has worked with sharks in the medical industry - Johnson & Johnson and Synthes Medical. The firm is expected to grow big with his Medical Knowledge and Clinical Experience, KOL Management & Client Relationship Management. 

Abhijit Guharoy

Regional Manager (North)

He holds a diverse experience of more than 15+ years in the healthcare industry - KOL Management, Market Trend Analysis, Business Expansion, People Management, Resource Planning, expert knowledge of, and Territory Growth Management. His competency lies in Joint Replacement, Arthroplasty for Lower & Upper Extremities and Revision Hip & Knee Arthroplasty, Capital Equipment and Instruments.
He understands the customer relationship, conflict management, human behavioral patterns, and enhancing the culture & network of  Integrity Selling

His broad-gauged notion of capabilities includes proficiency in Sustainable Growth in Johnson & Johnson. His communication skills have mastered the art of selling with the sales team. His motivational words inspire people when the going gets tougher. He is liable for expansion and product reach in the Northern Market, manage customer-centric operations. Also, Monitoring, Guiding and Training the team to achieve big in terms of numbers.

Sumit Khera

Regional Sales Manager

He brings in 10+ years of experience in healthcare domain - New Market Exploration for new products, Product Launches, and Business Development, Sales and Marketing, Customer Relationship Management, and Medical Education on the fly.
He is known for his Team Management, Problem Solving, Innovation and Motivation, and Core Organizational Behaviour Skills. 

His vision has helped him grab - the 2007 Brand Award for the highest percentage to plan across India, Six Sigma Green Belt Certification, Annual Target Achievement year after year during tenure with Eli Lily & Co., Successful launch of New Molecule Natalizumeb in North India and achieved annual target in first 6 months of its launch at Biogen Idec. Last but definitely not the least; earned the highest incentive in Spine team in the year 2013 for 122% target achievement at India Medtronic.