Marketing Manager (Only Female)

Location: Delhi

Experience – 5-8 years

Job Profile:

  • Developing integrated marketing plan, brand plan & its implementation
  • Branding and Communication - Develop and execute a fully integrated brand marketing communications plan aligned with overall brand strategy, ensure that brand values and cultures are reflected accurately, adherence to brand guidelines
  • Advertising, media buying & media planning
  • Corporate communications and public relation
  • Events & Promotion

Market Research (Brand research & monitoring, customer research, industry research, competition tracking etc)

  • Liasoning with advertising & promotional agencies

Budgeting and resource monitoring

Field sales team support & monitoring

Managing Product specific marketing and promotion as per the requirement and needs of different therapeutic segments.

Assisting the desired franchise heads on compliance and pricing strategies.


KEY RESPONSIBILITIES
Marketing of medical products of the company in the areas assigned. Bringing sales volumes and achieving preset sales targets month wise and year wise. Analyzing the future promotional activities and setting goals for the future. Meeting retail as well as institutional customers and
securing orders.

Brand management for pan India operations with inputs from USA. Preparing marketing plan year wise and ensuring campaign targets. Conducting customer meets, organizing symposia’s  field worker monthly/quarterly/yearly meets, marketing meets. Visualizing, conceptualizing new  promotional themes and implementing them with active follow up pan India.


Developing viable new products from the parent company for pan India marketing thus improving the penetration in the oncology/virology segment. Preparing and implementing a marketing plan for the new launches.

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